Sony had introduced two new flagship smartphones last month, the Xperia 1 II and Xperia PRO. The moment they were announced, we knew that the Sony Xperia PRO will be pricier than the Xperia 1 II. The thing is, it may be a lot pricier than you think.
The Sony Xperia PRO will be considerably pricier than the Xperia 1 II
According to a new piece of information from Japan, the Xperia PRO will cost $200-$300 more than its siblings, so it will be a lot pricier than expected.
Many of you have probably expected a $100-150 difference, maximum. Well, it seems like that's not exactly accurate. The 'PRO' model could be a lot pricier for some reason.
If this information ends up being accurate, the Xperia PRO will cost more than the Galaxy S20 Ultra. The Sony Xperia 1 II will cost €1,200 in Europe. Its price tag for the US hasn't been announced yet, but it will probably cost around $1,200.
That is already a premium price tag, and way more than some people expected the Xperia 1 II to cost. If you add €/$200-300 to that, you'll end up with a €/$1,400-1,500 price tag.
Needless to say, this is just an insane price tag for a phone. Too many OEMs have followed in Apple's footsteps and pushed smartphone prices way beyond what consumers expected.
The Xperia PRO will likely be marketed as a professional tool for Sony Alpha camera owners
The Sony Xperia PRO will be marketed as a Professional tool for Sony Alpha camera owners, no doubt about that. It comes with an HDMI port, and can serve as a second screen for such cameras.
The Xperia PRO's availability will be region-dependent. It will be available in the US, but interestingly enough, it is not expected to launch in Sony's homeland, Japan.
The Sony Xperia PRO is more rugged than the Xperia 1 II, and it has an extra physical button on the side. The phone also features four 5G mmWave antennas, compared to sub-6GHz 5G on the Xperia 1 II.
Other than that, their specifications are almost identical. Features that we've mentioned definitely won't be enough for the vast majority of users to pay an extra couple hundred €/$ for the 'PRO' model.
Sony's smartphone sales haven't exactly been great for years now, and such price tags are definitely not helping. Sony has always attached quite high price tags to its flagship phones, and this time around is no different.
It remains to be seen how accurate is this report, but the situation with pricing doesn't look good at all. The Xperia 1 II is expected to go on sale in late Spring, while the 'PRO' model won't be far behind.